MAKRO - Tydzień Kuchni Polskiej
Designed a full campaign identity and UI concept for Tydzień Kuchni Polskiej, a promotional event pitch for MAKRO, covering branding, logo, and responsive layouts across all devices.
Year
2024
Scope
Branding
Client
MAKRO
Worked alongside a UI/UX designer and PM based on an initial brief from MAKRO, with significant creative freedom over visual direction, photo selection, and content. The scope covered a complete brand style guide, logo, OOH visualizations, and key UI views for desktop, tablet, and mobile needed to present the concept at pitch level.
Challenge
Building a campaign identity that felt fitting for the occasion while meeting the visual standards of a large retail brand. The design had to work across very different formats, from city light displays to mobile screens.
Solution
Developed a cohesive visual system with a custom logo and consistent color palette. Photo selection and listing content were curated independently to make the UI mockups feel real, not just placeholder-filled layouts.
