PGNiG

Created in collaboration with a UI/UX designer with full creative freedom, anchored only by the client's target audience and subject matter. The deliverable was a single, cohesive brand proposal covering logo construction, color palette, typography, and OOH mockups showing the concept in real-world contexts.

Challenge

Building a brand identity that felt modern and approachable while carrying the weight of one of Poland's largest energy companies. The visual system had to work equally well on screen and at large outdoor scale.

Solution

Designed a flexible identity rooted in the existing PGNiG signet, extended with an eco leaf motif to signal the brand's environmental direction. The result scaled cleanly from digital formats to full bus wraps and city light placements without losing clarity or impact.