SimplyFit

Worked alongside a UI/UX designer to build the brand from the ground up, contributing to logo design, typography research, design system, and component library. The social media output shown here is part of a broader product where the visual language was defined collaboratively from day one.

Challenge

The system had to handle different content goals, from sales and lead generation to educational carousels, while keeping pace with a brand still in development.

Solution

Designed a set of templates covering different content types, each rooted in the same visual system. Copy came from the marketing team and was matched to the right template based on the post goal, keeping production fast without compromising visual quality or brand coherence.