TAURON

Created in collaboration with a UI/UX designer, the project covered full brand identity including logo construction, moodboard, color palette, and three distinct logo variants. The scope extended to event print materials, including the conference agenda poster. The final design went into production and was used across all event touchpoints.

Challenge

Designing an event identity that felt distinct and energetic while staying aligned with TAURON's existing visual system. The logo had to work across different contexts and scales, from digital screens to physical event materials.

Solution

Developed three logo variants through an iterative process, from brainstorming and sketching through to refined concepts. Each variant explored a different aesthetic direction while sharing the same geometric foundation rooted in the CX diagonal motif. The recommended variant was built on TAURON's magenta, ensuring immediate brand recognition without losing the event's own character.