TAURON
Designed sales pages, landing pages, and product cards for one of Poland's largest energy brands, working within their existing design system across a range of business goals.
Year
2022 - 2026
Scope
Product Page & Landing Pages
Client
TAURON
Over 3 years of ongoing collaboration, designed a large number of page templates and layouts for TAURON, covering everything from product cards with galleries to sales landing pages on desktop and mobile. Each project had a defined business goal: driving leads, closing contracts, or directing users to the right offer.
Challenge
Working within a mature client design system while still proposing fresh visual solutions. Each page had a different conversion goal, and the structure was defined by the UX team, so every visual decision had to deliver without breaking consistency.
Solution
For every key element I prepared two visual directions to give the team a real choice, not just a default. Assets were prepared to support both internal dev handoff and TAURON's own IT team, depending on the implementation path. Visual decisions were always tied back to the page goal.











